What KPIs to look out for when doing digital marketing
When it comes to measuring the success of your digital marketing efforts, there are several key performance indicators (KPIs) you should look out for:
Website Traffic: This measures the number of people who visit your website and can be tracked using tools like Google Analytics. Increasing website traffic is a good indicator of the success of your digital marketing efforts.
Conversion Rates: Conversion rates measure the percentage of website visitors who take a desired action, such as making a purchase or filling out a form. Improving conversion rates is a key goal of digital marketing, as it indicates that your website is effectively engaging and converting visitors.
Cost per Acquisition (CPA): CPA measures the cost of acquiring a new customer or lead through your digital marketing campaigns. Keeping CPA low while maintaining a high conversion rate is an important goal of digital marketing.
Return on Investment (ROI): ROI measures the revenue generated from your digital marketing campaigns compared to the cost of running those campaigns. A positive ROI indicates that your digital marketing efforts are generating revenue for your business.
Engagement Metrics: Engagement metrics measure how users interact with your content, such as likes, shares, comments, and click-through rates. Improving engagement metrics can indicate that your content is resonating with your target audience.
Customer Lifetime Value (CLV): CLV measures the total revenue generated by a customer over their lifetime with your business. Maximising CLV is a long-term goal of digital marketing, as it indicates that your digital marketing efforts are not only acquiring new customers, but also retaining them.
By tracking these KPIs, you can measure the success of your digital marketing efforts, identify areas for improvement, and adjust your strategy accordingly to achieve your business goals.