PR and Marketing plays an important role, as start-ups need to distinguish themselves from the crowd and establish value and credibility at the very start. Many underestimate the importance of PR and Marketing, and what good PR and Marketing can contribute towards their campaign. Good PR and Marketing helps create awareness for the client so that they can then reach out to more potential users and token holders, who will eventually be their product consumers, ambassadors and at the same time investors. Many projects also go quiet after the closing of ICO, and then struggle to maintain good investor relations when listing their token. We feel that it is an utter shame.


We established DIFY to address this growing need in the ICO space. Traditional PR firms may have the capabilities required for execution, but lack the unique insight and dynamics that an ICO requires, while present PR firms claiming to be ICO specialists are often put together in a haste and lack ICO experience and/ or conventional training.




Established over two decades ago. The Activation Group is a creative boutique agency group specialising in marketing, 360° retail and brand activation solutions. Headquartered in Singapore with offices in Hong Kong and Thailand. The Activation Group is an amalgamation of four leading agencies and has partnered with global brands. Their clients include Valentino, Prada, Marc Jacobs, Clavin Klein, Design Singapore, Changi Airport Singapore, Sony, Pokka, Nike and Adidas.


One of the biggest players in the community building market, Block 18 are a well established regional player that specializes in establishing & managing communities on Telegram. Results oriented and driven, they have worked with some of the biggest names in the ICO world.



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2 Alexandra Road, #04-01 Delta House, Singapore 159919

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